Michael Dattolo

Michael Dattolo is a Senior Reputation Executive at NetReputation.com, located in Sarasota, Florida. He has been with the company for five years, helping individuals and businesses take control of their online presence. With a background in customer service and inside sales, he brings a clear and practical approach to supporting clients across a wide range of industries. Over the years, Michael has gained extensive experience in online reputation management and Search Engine Optimization (SEO). His ability to communicate effectively has made him a reliable advisor to clients across various fields, including real estate, financial services, healthcare, construction, retail, technology, consulting, software, cryptocurrency, hospitality, private equity, and nonprofits. He works closely with professionals and business leaders to develop strategies tailored to their goals, whether creating a new presence or repairing an existing one. Mike Dattolo's role includes content removal, development of positive content, and ongoing monitoring to manage digital reputations. When clients face negative press or online challenges, he offers guidance through public relations and crisis management strategies, ensuring their brand image is protected and strengthened. He focuses on maintaining client control over their narrative while building trust with their audience. Michael also provides SEO support, including on-page optimization, link building, and detailed audits to enhance search visibility. These efforts are tailored to the client’s specific needs and are carried out in coordination with internal teams to achieve measurable results. Before joining the company, Michael worked in retail sales, earning recognition for high performance. He has also appeared in background roles in a feature film, a streaming television series, and an independent web series, contributing to a broader understanding of public image and presentation. In addition to his professional work, Michael has supported global relief efforts and volunteered in local beach cleanups and soup kitchens, showing his commitment to service and community involvement. Michael Dattolo continues to bring dedication, professionalism, and focus to his work at NetReputation, helping clients protect and enhance their digital identity.